Johannes Herzer

DOORBOOST is a powerful tool that takes care of your Online Advertising. We help businesses worldwide to increase their Advertising Return on Investment through automated data-driven optimization.

Nightadvisor empowers venue managers to intelligently create and manage automated ad campaigns with just one simple log in. Being both, a B2B tool for venue managers and a location-based B2C nightlife platform for users, Nightadvisor's customers benefit from extensive data that strongly increases their marketing efficiency and gives them a deeper understanding of their target audience. Today the platform has successfully promoted more than 500 venues in Germany and the USA.

As founder and CEO I built and grew the company from a 2 person startup to a 10+ person digital agency specializing in new technologies with customers such as Sky, UnderArmour and LEICHT. In 2014 we were featured on CeBIT Hanover by the Federal office for Economic Affairs with our own voice controlled home automation system, which was later acquired.

At Chapp we built a social network around challenging friends, brands and local businesses. Chapp creates branding experiences by letting people interact with a product in challenges for friends and by friends. As CEO I was responsible for creating the marketing strategy, refining the business model and acquiring customers as well as hiring the team. Having successfully managed the launch of the product, I moved on to found Nightadvisor.

At swebians we built one of the first international B2B platforms for the translation industry (ubyla.de). We beta-launched the platform, built a strong team and acquired first customers in Germany, France and the UK. In the end had to realize that we weren't competitive enough to keep pursuing the project. Having learned a lot and having formed a strong team that stuck together we quickly got back up and founded JTMD Innovations.

As a marketing manager at the largest german kitchen brand I was responsible for building up the Online Marketing section of the brand. I created the international strategy and implemented a controlling system, reporting directly to the executive board.

Schwerpunkte: Vertrieb, Marketing, Controlling