Jenny Schmitt

Product design, product developing, distribution

Connecting person between purchase and marketing department / Keyword researching of upcoming trends, products and seasonal topics / analyse on site search / creation, implementation and controlling of seasonal, trendy and keyword-based landing pages / managing promotions and placements for the main pages of the site / roll out of relevant topics through newsletter to editors, influencer and customers / SEO responsible

Increase of marketing professionalization / leading of five marketing employees / responsible for SEO and SEA (2,5 million Euro turnover per year) / google AdWords partner certification / web analyse for all marketing channels / bid-management / remarketing / responsible for TV-spots / on-pack-promotion (10 million Kelloggs vouchers) / PR / blogrelation / developing a brand guide with Saatchi & Saatchi / affiliate / magazine ads / offline mailings for signed customers / curation of press kits for PR

Conception of developing projects and business plans / organisation of conferences

Administration of the digital library / literature research / correcting German and English manuscripts / translation of publications

Extended business studies; Focussed on international business with marketing as an optional subject