Dr. Jennifer Hendricks
Angestellt, Senior Analyst, Mintel
Düsseldorf, Deutschland
Über mich
I am a passionate consumer researcher who aims to create new knowledge about consumer lifestyles and who has a high demand on the quality of her work. I am able to identify current trends and relevant research needs in terms of consumer behaviour, to manage comprehensive research projects and to derive relevant managerial implications based on research results. I am comfortable with using different qualitative and quantitative research methods. Besides, I enjoy writing reports and presenting consumer insights.
Werdegang
Berufserfahrung von Jennifer Hendricks
-Writing and presenting insightful content about industry issues and trends that impact company strategy, brand development, innovation and consumer behaviour -Identifying currently relevant consumer lifestyle topics and related objectives for consumer research in Germany -Designing quantitative consumer surveys to meet those obiectives -Using a wide range of research tools including primary and secondary sources alongside quantitative data analysis
Consumer Lifestyles - Writing insightful content about industry issues and trends that impact company strategy, brand development, innovation and consumer behaviour -Identifying objectives for consumer research and designing quantitative consumer surveys to meet those objectives -Using a wide range of research tools including primary and secondary sources alongside quantitative consumer research
1 Jahr und 6 Monate, Okt. 2020 - März 2022
Postdoctoral Researcher
University of Duisburg-Essen
Chair of Service Management and Retailing • Qualitative and quantitative research on consumer behaviour (data collection and analysis) • Publication of research results in international journals and presentation at international conferences • Teaching
6 Jahre, Okt. 2014 - Sep. 2020
Research Assistant and Doctoral Candidate
University of Duisburg-Essen
Chair of Service Management and Retailing • Qualitative and quantitative research on consumer behaviour (data collection and analysis) • Participation in a government-funded project with the aim to develop innovative service concepts for car dealers to increase consumers’ acceptance of electric cars • Publication of research results in international journals and presentation at international conferences • Teaching
Ausbildung von Jennifer Hendricks
6 Jahre, Okt. 2014 - Sep. 2020
Service Marketing/Management
University of Duisburg-Essen
2 Jahre, Okt. 2012 - Sep. 2014
Business Administration
University of Duisburg-Essen
Management and Marketing
3 Jahre und 3 Monate, Sep. 2010 - Nov. 2013
Business Administration
University of Duisburg-Essen
Management and Marketing
3 Jahre, Okt. 2009 - Sep. 2012
Business Education
University of Duisburg-Essen
Sprachen
Englisch
Fließend
Deutsch
Muttersprache
Spanisch
Grundlagen