James Tseng

• Created “La Flânerie Tea” and “Brownie Bakery & Café” in Huaian, a second-tier city in China. • Achieve break-even in 3 months, and operate 3 shops in total.

• Manage 1200 Chinese Medicine distributors; Recruit, service and manage channel partners of different levels. • Held distributor product education sessions throughout Taiwan and promoted products on tv shopping channels. • Launch new product line, Eryuehong, for Chinese market. www.eryuehong.com.cn • Establish business plan for Herbiron: sales grew from 25K to 480K bottles / month. • Chaired new product launch campaign: marketing and sales activities including market research, tv ad. by Carina Lau.

• Manage sales, merchandizing, human resource, operations and R&D departments. • Established new co-operation projects with: Arco-Nissei, Finetek , BOE , Sunon, Wistron and e-Litecom. • Launched capacity expansion in 2007. Responded to sudden LCD market downturn in 2008 through ethical and informed change management strategies.

Deputy General Manager – Marketing and Sales Eastern China, April’04 – Jan’06 Area Sales Manager Turkey, Morocco, Tunisia, etc., August’03 – April’04 Overseas Sales Executive India, Sri Lanka, Nigeria, etc., April’02 – August’03