Jabrane Annaki

Execute key initiatives to uplift the brand plans strategies, such as winning agenda (how to win, where to play, and succinct positioning). Develop and roll-out the new brand planning framework to align it to the new vision of the organization. Deliver active functional support in designing a new vision and operating model for a global commercial organization while organizing and managing the global yammer campaign to drive awareness on the new vision and role.

Played a key role for the launch of Alunbrig® across the EUCAN region as well as provided pro-active assistance to the global marketing directors in formulating brand plans for (Alunbrig®, Ninlaro® & Adcetris®). Designed the performance dashboards for the Oncology portfolio and managed all facets of Global primary market research projects from inception to completion. Spearheaded forecasting activities and regular forecasting cycles for the EUCAN region.

Played a critical role for the launch of Xiidra® and devised brand plans in effective coordination with the marketing team. Led all aspects of global primary market research projects for the ophthalmic portfolio ranging from patient journey, segmentation to campaign and message testing. Prepared business cases and contributed to launch readiness meetings. Developed and leveraged a systematic, analytical, and structured approach of competitive intelligence to aid in the strategic decision-making process.

Developed brand plans for Vyvanse®, Intuniv® and Buccolam® in conjunction with the marketing team. Project managed various global market research projects with short timelines. Prepared the robust global forecasts for a long-term plan and geographic expansion opportunities (Latin America and Asia). Introduced market performance dashboard to support the launches and presented the results to the executive commercial team.

•Managing global market research projects (qualitative and quantitative) and global payer research projects •Developing and managing robust global forecasts for Business Development projects •Creating and managing Key performance indicators dashboards over the Global market (IMS)

Offshoring Company creation Externalization of the typing of the medical reports of French physicians’ by medical assistants based in Morocco.

•Working on several global projects (qualitative and quantitative) for major pharmaceuticals clients (co-ordination with fieldwork agencies, moderation, data analysis, help in writing final reports for clients). •Help in writing proposals for new contracts. •Part of the Business development team, defining the Business development strategy as well as developing the Swiss business by visiting existing and new clients. •Running the booth during the EphMra conference (Worldwide Market research Conference).

•Developing a sales tracking tool for the UK territory, harmonizing the EMEA sales forces allocation. •Directed many sales predictions for strategic and operational plans, and for in-licensing projects. •In charge of the evaluation of the launch of an EMEA range of generic products •Creating KPI for the EMEA ophthalmic Rx market (IMS) •Contribution in the project of streamlining and optimizing the EMEA product portfolio. •Involvement in the organization of the 2010 "Sales & marketing kick-off meeting.

•Creation of automated dashboards on EMEA ophthalmic Rx market (IMS). •Developing a monthly financial dashboard for tracking the BU results across EMEA (HFM). •Contribution in numerous projects: Phase IV, EMEA sales forecasts for product launches, projects coordination. •EMEA Pharmaceutical spokesperson for the monthly Global communication meetings. •Organization and running the Bausch & Lomb booths at congresses.

•Established automated dashboard for the EMEA ophthalmic Rx market (IMS). •Created a financial dashboard for a monthly follow-up of the EMEA business units and performed results analyses (HFM). •Worked on several projects: Phase IV studies; established EMEA sales forecast for products launches; coordinating projects.

General education in the health field: Physiology, Pharmacokinetic, Polymer, Galenique, Statistics, Physic, Microbiology...)

End of year project: developing a sun lotion; formulating the product, developing the packaging, building the regulatory dossier and creating the marketing strategy.

General education in the health field: Physiology, Pharmacokinetic, Polymer, Galenique, Statistics, Physic, Microbiology...)