Ivo Shinev

Define the product strategy for the M1 and M2S Renault Models in Bulgaria (Megane, Fluence, Scenic, Laguna, Latitude, Electric Vehicles); Management of product definition, pricing, launching and sustain of the models in charge; Manage all the information, documentation, communication and commercial tools; Participate in short, medium and long term business plan elaboration and the budget processing; Report to Renault Head office in Paris, France;

In charge of the development of Porsche Leasing business in Varna: official representative of Porsche Leasing in front of the clients, the dealers of AUDI and VW, and the insurers in Varna; Responsible for the negotiations with key accounts and potential fleet management customers;

In charge of the development and implementation of marketing strategies in order to boost the after sales business (spare parts, accessories, merchandising products, services)– market analyzes, customer needs analyses, development, implementation and controlling of marketing activities; Support of the dealerships with know-how in order to boost their sales;

In charge of the development of the product range of high-tech accessories for the existing and the new models vehicles – market analyzes, customer needs analyzes, concept and advertising development, negotiation with manufacturers and partners, launch of new products;

In charge of the development of the 4 main products of the CORE Business of Danone in Bulgaria, 4 relaunch executed in that period – new product and packaging development, market research analyses, concept and advertising development and brand performance P&L .

In charge of the development of the franchising business - negotiations with potential franchising partners; market, sales and trends analyses, analyses of the consumer expectations and the competitive environment; organization and execution of promotional activities and results analyses in order to boost the business;

Management and Business Administration; Program animated by Institut d’Etudes Politiques de Paris, Ecole Nationale de Ponts et Chaussées, Ecole Nationale Supérieure des Mines à Paris, Collège des ingénieurs

Marketing

Marketing

French Language