Dr. Hartmut Hasse

Responsible for development and global rollout of innovative Marketing concepts and tools Responsible for the operation and further development of the global BASF Marketing & Sales Academy Developed and rolled out a framework of marketing processes, roles and competencies in BASF Led the project Business Web Strategy (design and implementation of a BASF wide industry oriented business web presence)

Led the project Marketing Excellence: defined and outlined relevant marketing topics for BASF Coached business units in marketing and commercial excellence projects

Developed SBU strategies for Antioxidants, Light Stabilizers and Pigments for Plastics Responsible for market driven steering of innovation process (ideation, business case, test marketing, launch) Responsible for global market intelligence with respect to additive market, polymer market and plastics end use industries

Evaluated Senior Executive positions throughout BASF Group and further developed the position evaluation system Developed international remuneration structures for Senior Executives Supported international assignments of Senior Executives

Developed strategic options for and prepared the carve-out of the Leather and Textile Chemicals business Core team member for the change management initiative “Market Focus @ Performance Chemicals”

Responsible for worldwide strategic guidance for the Leather and Textile Chemicals business (sales turnover of 500 Mill. €), incl. market intelligence, pricing and new product launch Formed, trained and empowered a new team of professionals in Hong Kong, following the relocation of this unit from Germany Established ingredient branding as new co-operative business model with licensed brand partners in the textile industry

Bottom line responsibility for the regional textile chemicals business unit with approx. 100 Mill. € sales turnover and 150 employees Responsible for marketing, sales, technical service, R&D and production of textile chemicals across Asia Pacific Built an effective marketing, sales and technical service organization to support profitable growth Established strategic partnership with selected key customers and other players in the textile value chain

Conducted consulting projects in the areas of organizational design, strategy and marketing across divisions worldwide Developed consulting tools for organizational design Contributed to the successful launch of the online market place “cc markets” during a project assignment as interims Marketing Manager

Responsible for development and implementation of training programs in marketing, controlling and accounting Acted as management trainer in selected marketing and accounting training courses Provided consulting support for operational units in designing and implementing change management processes

Conceptualized and executed marketing seminars and workshops Participated in marketing research projects Worked on consulting projects in the areas of marketing & sales, corporate identity and strategy development Served clients in the energy & utility service industry and fast moving consumer goods industry

Promotion am Lehrstuhl für Allgemeine Betriebswirtschaftslehre und Marketing II

Marketing, Organisation