Hanna Albrecht

Within the three areas of brand strategy, communications & sales enabling my role in the marketing department consists of developing marketing programs, preparing all brand related content for our multichannel communication, planning and implementing campaigns, optimizing processes within the team and supporting the business development in lead generation.

Responsible for data processing in medical database and assisting with clinical trials and recent mobile app cooperation I Projects: Optimization of therapy methods for multiple sclerosis disease with AI technology

My position included the assistance of the professor within the course of Innovation Processes, working on in-class materials as well as on external projects in the field of disruptive innovation and technology. Advisor: Barry Unger

Serving as Content Management Assistant for the global webpages of BMW Group: data entries, quality control and live monitoring of all websites and mobile formats, Software programs: Adobe Experience and CQ

Collaborating in new product launches and campaign shootings, Assisting in direct marketing activities (e-mail and newsletter campaigns, print & online media), Customer service support and handling of all data

The internship included the assistance in all business units with a focus on handling requests of B2B customers, the accompaniment to business meetings and investigation of all current market activities.

Key managerial competencies, innovative thinking and innovation and the commercialization of technology in start-ups to large multinational companies I University Ranking: #7 among top US colleges for international students by Forbes & #39 among global universities by U.S. News & World Report

Program Focus: Business management with concentration in marketing, trading, purchasing or selling of luxury and consumer goods I Double Degree: German master’s degree from ISM and American master’s degree from Boston University

Program Focus: Entrepreneurial Management, Global Business, Sustainability I University Ranking: Within the top 1% of higher education institutions world-wide

Program Focus: International Management Course preparing for a future leading role in international business due to its international focus and high practical content I University Ranking: #20 out of the 200 universities of applied science and among the best 10% in Germany in 2016