Guilherme Bertola

Create data-driven and user-centered roadmap Partner with an UX team to design a frictionless interface and easy-to-use products Pitch all features to stakeholders (mainly IT and Product leaders) Engage and participate in product-research, product-development and product-design with multiple teams Build product vision and strategy aligned with company vision Adapting the product to have marketing fit for our main client Work with Google Analytics, Metabase, Amplitude, Excel, Trello, GitHub

Responsible for the multinational apps of Netshoes: 3 for Brazil, 2 for Argentina and 1 for Mexico Create data-driven and user-centered roadmap Partner with an UX team to design a frictionless interface and easy-to-use products Pitch all features to stakeholders Engage and participate in product-research, product-development and product-design Negotiate in English, Spanish and Portuguese with different countries, and different cultures Adapting the product for each country

Responsible for developing strategies for our mobile initiatives (app and mobile site); Think and develop new features and improvements for our app Responsible for SEO improvements and implementations Establish our exclusive mobile and app promotional calendar Be the mobile evangelist at our company Think and negotiate media campaigns exclusively for mobile and app Build data-driven and user-centered roadmap Negotiate in English, Spanish and French with different countries: France, México and USA

Responsible for performance and campaigns analyses for three different e-commerce areas: desktop, mobile and app; Projects development, alignment, approval and follow up with different teams. Daily, weekly and monthly reports; Monitoring and creating my own KPI's and for other areas; Develop insights to increase results and establish strategies; Organize multifunctional teams (TI, UX, Promotional) to achieve established goals; Trend analyst for a innovation group as an extra job for Magazine Luiza

MBA Thesis - New Consumption Outlook: The Consequences of Identitiy's Fragmentation MBA Paper - Queer Theory: Reflects on Brand's Positioning

MBA Thesis - Influence of Social Media in Brand Perception for the Customer