Gregory Giroud

• Responsible for the comprehensive management of domestic distributors in UAE, Qatar, Bahrain through appropriate negotiation cycle & techniques • In charge of creating annual KPIs for each markets as well as successful P&L management • Responsible of development and implementation of strategic brand plans in collaboration with PR Gulf Marketing team • In charge of one direct report: Trade Marketing Executive

• Trade Marketing for the Duty-Paid Channel across UAE, Qatar, Oman, Bahrain • Acted as key liaison between Brand Managers & 5 domestic • Handled a trade marketing budget of USD 1.4 Million • Worked closely with Area Manager to maximize and increase sales volume and ensure stocks are consistently available. • Proactively managed the development and delivery of Brand Plans into Retail Outlets & On Trade Accounts

• Market Manager for 11 countries: Afghanistan, Jordan, Ethiopia, Sudan, Kenya, Bangladesh, UAE, Iraq, Djibouti, China and South Sudan • Sold mainly Diageo, Pernod-Ricard and Bacardi-Martini portfolios • Built and maintained long-term relationships with diplomatic missions throughout the region • Managed three people • Two Assistants • One agent based in East of Africa • Developed and created sales strategies for markets that ensures attainment of company sales goals and profitability

• In charged of 600 customers • Sold beverages and culinary products to professional (catering, hotel, restaurant, café) • Worked and motivated distributors’ sales force (22 salesmen). • In charge of public contracts and response to bid for tender • In charge of 10 Cash & Carry (METRO & Promocash): negotiations, products presentations • Manned trade show promotion stand at distributors’ show • Achievement of quantifiable and qualitative targets

• Project management of dedicated on-trade action plans • In charged of a project about a new marketing strategy with a 150 K€ budget (Briefed telemarketing call centre and web agencies) • Handled and followed-up POS for sales force • Managed transversal projects: Conception of a book for the brand Martini, Creation of sales tools • Development of sales tools for on-trade distributors and wholesalers to reach sales objectives