Giuliana Bedoya

Analyze, interpret and connect different sources of data to provide insightful observations and recommendations regarding campaign performance and user experience. Solution-oriented, providing understanding for unusual online behaviours through the investigation of different variables like media support, seasonality, technical causes or local factors.

Provide insights and answers about European Online performance to higher Management levels and Headquarters Create and implement a new measurement proposal for a content platform, which was deployed in 17 countries in Europe. Using metrics like Conversion Rate, Call to Action and Engagement Rate Compare and analyse brand performance with marketing investment, sales and brand index metric in 26 European countries to suggest improvements for future brand strategy

- Continuous performance monitoring focused on User's Experience, providing results like best practice, trends and recommendations to each subsidiary - Provide overall data management, analysis, insights and reports in daily operations, to increase engagement in Europe and provide in-depth support

Improved premium client relationships by organizing events and customized online communication. Increasing customer loyalty by 18% compared to the previous year through an improved retention strategy Managed an annual marketing budget 200.000 € for premium activities report ROI to higher management levels Organized and hosted premium events in theatres, hotels, convention centres for up to 500 clients in 19 cities in Peru

Creation and delivery of massive communications through email marketing, a process that involved coordination with the creative agency, delivery provider and internal departments related to each communication piece Responsible for updating, printing and sending printed marketing pieces like account statements brochures and sales material to several cities in Peru Monitor and report the status of each communication on a weekly basis highlighting the reach

Helped with the annual communication plan, developed brochures and newsletters for clients Supported the digital team, tracked the investment in social media Identified and improved client relationship processes in the INNOVA Committee representing the Marketing Team