Gabriella Todt
Angestellt, Marketing / PR & Sales Manager, Estee Lauder GmbH
Zurich, Schweiz
Werdegang
Berufserfahrung von Gabriella Todt
- Coaching of 6 sales guides and 1 assistant - Financial management, KPI setting and building profit and revenue - Development and execution of marketing plans, including promotions, PR/media, forecasting and pricing - Key account management, trade term negotiations with retailers
2 Jahre und 6 Monate, Jan. 2009 - Juni 2011
Marketing & Sales Executive Origins; Marketing/PR Manager Jo Malone&La Mer a.i.
Estee Lauder GmbH- Coaching of 3 sales guides for Origins and 2 marketing assistants for all 3 brands - Development of yearly budget, delivering monthly estimates, and tracking P&L for Origins - Development and execution of marketing plans for all 3 brands, including promotions, PR/media and forecasting - Conduction of financial analysis as a basis for decision-making about launches, pricing, distribution strategy - Preparation of marketing expense negotiations for and participation in trade term meetings with retailers
- Responsible for niche brand Origins Switzerland - Management support for General Manager Switzerland - Financial analysis as a basis for decision making - Set up & process defining of new projects - Business case analysis and launch preparation for new brand - Support for analysis and vendor selection to build CRM capability - Project lead for Breast Cancer Awareness Campaign of Estée Lauder Companies
- International Swiss Bank (Zurich): Project stream lead for a project to develop a client centric customer relationship management - International Swiss Insurance Company (Frankfurt): Project stream lead in a project to develop operational processes to enable sales force automation technology - International Swiss Bank (Zurich): Team member in a CRM project to design a reporting system based on assets and customizable by client group - Accenture AG (Zurich): Sub-team lead for recruiting initiative at HSG
4 Monate, Nov. 2005 - Feb. 2006
Intern
Monitor Company
- Strategy consulting internship - Swiss Retail Bank (Berne): Team member in a project to define a performance-related compensation system for the distribution unit of a Swiss retail bank
2 Jahre und 1 Monat, Okt. 2002 - Okt. 2004
Working student
Department of Marketing at University of St.Gallen
- Working student at Department of Marketing at University of St.Gallen - Various projects - L’Oréal (Brand: Kérastase): Brand positioning in the Swiss market for end customers and in the B2B environment (hairdressers) with the key areas: channel management and customer segmentation, customer loyalty, product range and sales strategy - Hotelplan: Analysis of travel market in general and of package holidays market in particular, and set-up of a possible future channel strategy
2 Jahre und 7 Monate, Jan. 2000 - Juli 2002
Trader
Arzi Bank AG
- Intern/working student in Trade and Sales – Private Banking - Assistant to the portfolio manager; traded portfolio manager’s and client’s stock exchange orders and developed a monitoring framework for dormant accounts
Ausbildung von Gabriella Todt
5 Jahre und 1 Monat, Okt. 2000 - Okt. 2005
Marketing
Universität St.Gallen HSG
Marketingstrategien für Premium/Luxury Brands, Controlling
Sprachen
Deutsch
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Englisch
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Spanisch
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Französisch
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