Filippo Brunelli

Responsible for Automotive Marketing in EMEA region. - Create Marketing initiatives to support HQ in Europe & NSOs in order to achieve high take-rates and thus more revenue - Develop, coordinate, and plan a Dealer training programs (timing, resources, cost). - Promote and development of POS and online advertising, web site management and content development with focus on marketing budget development and cost tracking

• Managing the dealer network to support the achievement of their annual targets • Conducting the dealer network to explore and develop methods of sales performance growth • Successful launch of the new Maserati Ghibli • Increased sales volume in 2014 by 280% after restructuring and new model launch

• Maintained and increased sales of company's products • Reached the targets and goals set for my area • Established, maintained and expanded the customer base • Serviced the needs of your existing customers • Dealer network integration of Chrysler Jeep Deutschland and Fiat Group

• AIlocated areas to sales representatives • Compiled and analysed sales figures • Collected customer feedback and market research • Developed sales strategies and setting targets • Increased of sales volume 2011 by 21%

• Brand Ambassador for the Limited Edition “Alfa Romeo 8C Competizione” o Germany became the most important country with a total 218 cars (globally 1000 units) • Individual customer service from the contract signing till the car delivery • Product lifecycle management (product feature definition, positioning, volume, pricing) • Responsible for the “Il sogno domina la strada” special equipment programme. • Achieved the Turn-Over target by 13% of option per car

• Long-term Product and Sales strategy development • Product lifecycle management (product feature definition, positioning, communication, model mix, volumes, pricing, profit) • Market research, competitor & benchmark analysis • Option and “Officine Alfieri Maserati” programme management • Increased sales volume after new model launch by 86% within 2 years

• Elaboration of the thesis titled: “Complaint management and increase in the customer’s satisfaction with particular reference to the Audi AG” • Subsidiaries and importers assistance for the Spanish and Italian market. • Assistance during the implementation phase of the customer complaint system “sorry”.

Degree in Economics and Management obtained in October 2000. Specialised in Foreign Trade.