Filip Ranebo

- Acquisition, Content, Product and Partnership marketing strategy responsible including managing 160 retail locations in 11 countries in the MENA region. - Responsible for a $10m Go-To-Marketing budget for all OSN’s product and service innovations including 360˚ ATL, BTL, digital, social and creative campaigns. - Spearheaded company-wide transformation by establishing an aligned governance between the marketing and sales organization thereby driving a more streamlined regional operation.

- Group responsible for the marketing function and 16 managerss. Developed and delivered the brand, social, PR and consumer engagement strategy for Novo Cinemas in the MENA region. - Redefined Novo’s social and digital presence to achieve brand consistency, higher engagement and retention, ultimately increasing revenue for all 11 cinema locations. - Negotiated multiple sponsorships and B2B partnerships to drive ticket sales and created tactical engagement events in collaboration with major studios

- Responsible for the group’s retail marketing programs across the GCC covering 12 brands within the pillars of Fashion and Lifestyle. - Oversaw all tactical and digital campaigns for the brand portfolio to drive higher acquisition numbers, engagement and product awareness. - Implemented Boutique Optimization Plan for (5) fashion brands and (20) retail store including Retail Promotions and Activity Calendar, aligned to retail KPIs to consistently improve performance.

- Managed entire Trade Marketing and Brand operations for Swarovski’s business in the Middle East, actively contributing to the regional turnover of $50m. - Formulated yearly Marketing planning for the Middle East. Guided 10 managers and devised a local impact strategy to tailor Swarovski’s proposition around market demand. - Established the region’s first Innovation Center offering bespoke product application and design support. Launched 5 large scale brand events from concept to execution.

- Globally responsible to develop new Sales in the accessory, cosmetics and luxury packaging segments. Managed new product categories for multiple trade accounts including the LVMH Group, Adidas and Mercedes Benz. - Acted as the main person worldwide for new segment developments and coordinated all marketing efforts to highlight new product innovations. - Drove new business Sales from an insignificant number to $4m during a period of three years.

- Acquisition marketing responsible and serviced clients to strengthen their corporate image through the usage of Real Magnet’s e-mail CRM tool, allowing them to reach a broader audience, promote products and increase customer loyalty.