Ing. Fatmegyul Aliosman Kucukdere

Merchandise Financial Planning Tool

80% of my daily tasks include sales, profit & capacity analysis to increase productivity In addition, I was also responsible for; -Successfully developed and owned the Brand Forecasting Tool and the Strategy Template across categories to increase accuracy of rough planning -Analyzed categories’ seasonal plan (Open to Buy) and supported critical decisions with analysis -Effectively defined product groups’ price clusters in joint project with pricing

Designs and executes the sales incentive plan Supports the design of the fieldforce structure and territories ( Territory alignment) Provides KPI reports based on regional sales and activity Provides regional sales reports for field force and HQ Prepares ad-hoc analysis to sales and marketing teams Designs special bonus systems for marketing based on the relevant products

- Prepared sales report and analysis on different dimensions and created new reports for middle and top management’s evaluation - Established Nielsen based category assessment presentation, in cooperation with CMO - Successfully coordinated relations and report transfers with Nielsen, GfK, IPSOS - Estimated rate of return of promotions, based on reference CRM data and sales - Leaded new “Assortment Planning Project”, effecting product assortment of each store

Thesis: Consumer Behaviour in Muslim Countries Supervisor: Prof.Dr. Jutta Roosen (Head of Marketing and Consumer Research)

Thesis: Competition Management Supervisor: Prof.Dr.Haluk Erkut