Fabienne Hieber
Angestellt, Enterprise Architect IoT & Customer Experience, Bosch Gruppe
Stuttgart, Deutschland
Werdegang
Berufserfahrung von Fabienne Hieber
Bis heute 4 Jahre und 1 Monat, seit Juni 2020
Enterprise Architect IoT & Customer Experience
Bosch Gruppe2 Jahre und 8 Monate, Okt. 2017 - Mai 2020
Capability Manager Data Business Development
Robert Bosch GmbH
1 Jahr und 6 Monate, Apr. 2016 - Sep. 2017
Digital Analytics Product Owner
Robert Bosch GmbH
Consultant for business units in regard of web analytics mobile/app analytics and social media monitoring. Being part of a global agile project "Digital Marketing & Sales" with focus on digital business analysis and optimization. Supporting tracking activities and providing reporting concepts with the aim to create a 360 view of the customer and his user experience on all touch points by providing digital usage data (website, mobile, social), offline data (e.g. Point of Sale), IoT data...
2 Jahre und 6 Monate, Okt. 2013 - März 2016
Social Media & Web Analyst
Springer DE | Springer Science+Business Media
Training social media account holders in measuring and analyzing their activities’ performance, identifying influencers and participating in conversations. Providing an overview of the company’s social media performance and its impact in the social web. Training people in measuring and evaluating the performance of their online marketing campaigns. Monitoring user behavior and preferences on websites to validate user experience and website usability, developing KPIs for online performances.
Social media guidelines for B2B service brands; social media management & advertising; web & social analytics; Search Engine Advertising (SEA), Search Engine Optimization (SEO), social media strategy for a global B2B brand: analyzing interests and behavior of target groups in the social web and giving recommendations for investigations; customer touchpoint management for a global B2B brand: creating personas for the B2B buying center and optimizing touchpoints within the buying cycle.
Ausbildung von Fabienne Hieber
3 Jahre, Okt. 2010 - Sep. 2013
Medien- und Kommunikationswirtschaft
DHBW Ravensburg
Digitale Medien
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Französisch
Gut