Esther Sorin

Responsible for kitchen & coffee appliances, irons and vacuum cleaners: Development of local 3-year strategy plans instilling growth plan (+22% CAGR) or driving profitability (+30pts ebit), Portfolio definition through market analysis and local consumer research, Definition of TTL media strategies, Development of local communication positioning for Kitchen Appliances, Responsible for integral margins and pricing policies, Forecasting support of sales planning, Leading a team of 3 marketing managers

Leading two Black Belt projects: 1. Bringing successful innovations in Home Communication: development and deployment of consumer-centricity process resulting into a stronger innovation pipeline for up to 2,3Mio€ revenue. Development of a claiming process embedded into Philips CL new claiming training 2. Oral Health Care Germany drugstores and pharmacies channel breakthrough: definition of the go-to-market strategy for entrance into these new channels with a 4-year business plan

Responsible for vacuum cleaners’ marketing planning and business development with China, Asean, France, Italy, Iberia, Russia, Poland, Ukraine: Development of a global marketing strategic plan for a 70Mio€ new value space, Instillation and implementation of Chinese consumer research resulting into an insightful innovation roadmap, Monitoring of sales and margins with the countries through quarterly reviews, validation of their A&P budget, Coaching cross-functional teams

Beer channel strategy and customer marketing across 50 Horeca national accounts: Project leader of a cross-functional internal and external team for new beer draught system designed for small volumes point of sales, First tool for monitoring and assessing promotional activities’ profitability, Responsible for a trainee resulting in her hiring, coaching the department assistant

Business Management Marketing Export