Ernesto Dreyer
Angestellt, VP Mobility Business Unit, CHEVYPLAN COLOMBIA
Frankfurt am Main, Deutschland
Werdegang
Berufserfahrung von Ernesto Dreyer
Bis heute 6 Jahre und 3 Monate, seit Apr. 2018
VP Mobility Business Unit
CHEVYPLAN COLOMBIA
1 Jahr und 8 Monate, Jan. 2016 - Aug. 2017
Country Leader
Whirlpool Colombia
Steer sales force / trade marketing / sales admin teams. Lead Colombia multifunctional Staff (Marketing, Regulatory, Finance, HR, Logistics, Service, Quality, Legal). Full P&L responsibility. S&OP lead. People development. Promote B2B & E-commerce growth. Government relations.
3 Jahre und 3 Monate, Nov. 2012 - Jan. 2016
Sales & Trade Marketing Director Bonice / Business Unit Manager Vive100
Quala Colombia S.A.
Business development. Steer sales force / trade marketing teams. Align cross-functional teams (Marketing, R&D, Finance, HR, Logistics). S&OP support. Full P&L responsibility. People development. Business model standardization. Lead Vive100 on the go internationalization (Mex).
2 Jahre und 4 Monate, Apr. 2011 - Juli 2013
Managing Director
Mercadeo de Impacto SAS
Entrepreneurship. Sales and marketing consulting services (prospection, presentation & execution). Relational marketing. CRM. Sponsorships Management. Partnership: www.big.com.mx & www.infinitc.com.
1 Jahr und 11 Monate, März 2009 - Jan. 2011
Sr Corporate Marketing Manager / Sr AV Marketing Manager
Samsung Electronics Mexico
− Corporate: Marketing Communication Annual Plan. Brand Management → Optimize PR, Media, CRM activities, sponsorships, market research and CSR corporate communication. Lead synergies between 4 BU’s. Budget: USD 1.5MM − AV: Lead product management teams in marketing plan definition and implementation (marcomm, pricing, Joint Business Plan, portfolio management, shop display, POS promotion). Guarantee product profitability. S&OP process. Budget: USD 2.8MM
1 Jahr und 7 Monate, Apr. 2007 - Okt. 2008
Sales & Marketing Manager
Spectrum Brands Mexico
Category strategic annual plan. Steer Sales & Trade Marketing teams. Guaranteed rational / profitable inventories at trade level. Optimized customers base. Portfolio management. Pricing strategy. POS promoters & activities. Communication plan.
2 Jahre und 1 Monat, Apr. 2005 - Apr. 2007
International Marketing Manager
Spectrum Brands Europe (Germany)
3 years Strategic Plan. Lead new product development (Europe/China). Lead Special Batteries Global Center of Excellence. Support local/country teams in strategy implementation. Increased market share/product profitability. Optimized product portfolio across Europe, Asia & Australia.
2 Jahre und 1 Monat, Juli 2001 - Juli 2003
Latin-America Brand Manager
Spectrum Brands Latin America
Focus on brand alignment and product/promotion/communication synergies; key customer management; and joint business plan development. New distributors scheme in Central America. International accounts leadership (Carrefour, Ahold)
2 Jahre und 8 Monate, Nov. 1998 - Juni 2001
Marketing & Sales
Spectrum Brands Latin America
Ausbildung von Ernesto Dreyer
8 Monate, Nov. 2017 - Juni 2018
AMP - Advance Management Program
The Wharton School of the University of Pennsylvania / ESADE Business School
1 Jahr und 8 Monate, Sep. 2003 - Apr. 2005
Full-Time MBA
ESADE Business School
4 Jahre und 11 Monate, Jan. 1994 - Nov. 1998
Ingeniería industrial
Pontificia Universidad Javeriana
Sprachen
Spanisch
Muttersprache
Englisch
Fließend
Deutsch
Gut
Französisch
Gut