Erin McGann
Bis 2016, Managing Editor/Content Manager, Crisp Media
Heidelberg, Deutschland
Über mich
With over 20 years of experience as a content marketer, writer, and editor, I am passionate about creating people-first messaging, storylines, and content plans that resonate with diverse and global audiences. I am currently a Content Marketing Specialist at SNP Group, a leading provider of B2B software products and services. In this role, I collaborate with regional marketing teams in US, UK, Asia and Latin America, and reactivated the content and SEO strategy with a global perspective. Previously, as a freelance writer and editor, I worked with clients from various sectors, such as technology, education, and non-profit, and delivered SEO-focused, B2C, and policy content. I am also a native English speaker, with some skills in German and French, and have lived and worked in Canada, UK, and Germany. My goal is to use my storytelling skills and cross-cultural understanding to create engaging and impactful content that connects with the target audience and drives action.
Werdegang
Berufserfahrung von Erin McGann
Bis heute 1 Jahr und 10 Monate, seit Sep. 2022
Senior content strategist
SNP Schneider-Neureither & Partner SE6 Jahre und 2 Monate, Aug. 2016 - Sep. 2022
Writer/Editor
Freelance
SEO writing and editing for clients including Lingoda, the Internet Society, GoStudent, and iamexpat
1 Jahr und 2 Monate, Juni 2015 - Juli 2016
Managing Editor/Content Manager
Crisp Media
Overseeing and producing content across VancouverMom.ca and TorontoMomNow.com - Commissioning and managing stable of freelance writers in Vancouver and Toronto - Managing and writing production of sponsored content for a range of clients including government agencies, real estate developments, tourism destinations, and children’s entertainment - Working remotely and managing remote freelancers
3 Jahre und 8 Monate, Nov. 2006 - Juni 2010
Senior Marketing Editor
Southbank Centre
- Editing, managing proofing process and copywriting of: - Art form guides (Classical music, Dance & Performance, Literature & Spoken Word) - Monthly diary of over 100 events - Members publication - Specially produced festival books and souvenir programmes - Leading on digital tone of voice for blogging and social media projects - Proofing all marketing materials for house style
11 Monate, Jan. 2006 - Nov. 2006
Online Content Manager
Quest Media (now Informa Markets)
- Content strategy for 10 websites including National Business Awards, European Business Awards, and Customer Management magazine - Day-to-day management of content updates and scheduling using content management system - Liaising with event staff and external content management system providers - Driving Knowledge Centre plans to utilise existing intellectual property such as Award winners and finalists to drive traffic to Award sites
1 Jahr, Jan. 2005 - Dez. 2005
Copywriter/Administrator
Shine Communications (now Academy PR)
-Writing press releases, press pack copy and website content -Proofing documents -Liaising with printers and other creative suppliers -Producing internal & external newsletters -Named Employee of the Quarter
1 Jahr und 11 Monate, Juli 2002 - Mai 2004
Content & Event Manager, Merchandising
Best Buy Canada
-Planning and implementing nationwide vendor training events for sales associates -Trained approximately 1,000 associates in 2003 -Finished 2003 program with $250, 000 in surplus of budget -Coordinating marketing, operations, merchandising and training departments on special projects & initiatives -Supervising copywriter and production of magazine for sales associates
Sprachen
Englisch
Muttersprache
Deutsch
Grundlagen
Französisch
Grundlagen