Eric Krause

Leading the teams that create the magical out-of-game experiences for one of entertainments' biggest ecosystems in the world: League of Legends across PC and Mobile/Console (League of Legends: Wild Rift). Operating as a critical intersection between Marketing, Product, International, Esports and Entertainment, my role as senior leader is to collaborate with the company executive team to create an integrated, inspiring and clear north star for our ecosystem & franchise.

I am a senior leader operating at the intersection of our product, marketing, esports, international and commercial efforts globally, with oversight over the global out-of-game player experience covering brand management, product marketing, creative, growth and communication. In partnership with studio leadership I help shape our long term franchise vision, opportunities and strategies in order to unlock larger impact for players and the enterprise.

Leading a cross discipline team in charge of global communication, product marketing and brand management for the competitive, player behavior and social experiences of League of Legends.

Acting as Head of Digital Marketing, built and led the company's social media, content & influencer marketing, CRM, paid media, partnerships and marketing analytics efforts for the western markets.

Leading the international community team across all current and future titles.

Leading various relevant business efforts: - Community Management - Online Marketing - Business Development - Event Management

Leading our worldwide Community, Online Marketing and Partnership efforts, including: • Building long-term strategies around player engagement • Leading a group of 10+ Territory/Community Representatives • Managed relationships with world-wide community projects and influencers • Responsible for establishment of partnership strategy, identifying opportunities and negotiation with 3rd parties, resulting in cost savings of >$100.000 • Reflecting the consumer voice internally leading to product changes

Zentraler Ansprechpartner der deutschen Crysis Community und Mittelsmann zwischen Fans und Entwicklern. Ausarbeitung von Konzepten, Ressource Planung und Controlling.

Zentraler Ansprechpartner der deutschen C&C Community und Mittelsmann zwischen Fans und Entwicklern. Ausarbeitung von Konzepten, Ressource Planung und Controlling.

Zuarbeitung für den Community Manager C&C, sowie Community Monitoring, Resource Plannung und Controlling für Electronic Arts.

Selbstständige Arbeit im redaktionellen Bereich Command & Conquer, Medal of Honor, Crysis und Battlefield

Management, Software Quality Management, Logistics