Prof. Elmar Schüller

As an internationally respected innovation, design and business expert, I have helped to develop the "red dot design award" into an international design currency over the past 19 years as managing partner and vice-president. In addition, I was a frequent international jury member, consultant and lecturer, often in the Asian economic area. I also have a degree in industrial design and mechanical engineering, have done marketing studies and designed products for Krups in Germany and the USA, have helped develop visions for the future at Siemens and worked as a designer at Sieger Design. In addition, I have managed and staged the red dot design museums in Essen at Zollverein and in Singapore for red dot, as well as numerous trade fair, exhibition and book projects in Singapore, China, Japan, Indonesia, Korea, Malaysia, Australia, Russia and the United Arab Emirates, etc.