Elavarasan Arunachalam Chithra

Responsible for P&L for Indonesian Business through digital, which includes Sales, Marketing, Business Delivery & People Management for all Direct to Business services. Experienced in overall management of digital operations team and digital projects in Indonesia.

Managed VAS products and Enterprise solutions for all the Telecom Operators in Bangladesh and Indian market. Identified key opportunities in respective geographies on a qualified insight through business cases, opportunity sizing & marketing sizing for effective GTM strategy. Handled accounts worth 10 million USD in annual sales.

Developed and maintained sound relation with clients so as to map Client's requirements with product offerings. Sales and marketing, negotiations and deployment of carrier billing solutions in Bangladesh Market. End to End Project Management for launch of revenue generating mobile products with customer segmentation. Boosted the mobile services sales revenue growth to 50% in Bangladesh market from Oct'15 to Apr'16 through various promotional campaigns

Sales and marketing of mobile TV services to consumers via Telecom Operators in India. handled usage and retention activities to increase service active base and reduce customer churn.

Enhanced business growth from existing and new market segments. Achieved Fair Play award and Club awards in Idea Cellular Limited(Client) for showing consistent growth in revenue, reduced customer churn while maintaining high percentage of customer engagement in service usage.

Subjects: SAP, IT Management, Business Strategy, Supply Chain Management, Business Intelligence

General Management