Eduardo Talamo

- Design and execute Trial and Loyalty strategies for the Beauty Care business in the Andean countries. Specifically Pantene, Head and Shoulders and Gillette brands, which are the biggest brands in the Beauty Care portfolio. - Lead the development and execution of ideas to maximize new product and commercial initiatives to be exploited across multiple touchpoints like promotions, alternative media, internet and influencer marketing.

- In charge of managing the company´s commercial relations with 5 Modern Retail key accounts in Venezuela. - Presentation of new products´ introductions and initiatives, negotiation of POP material, shelf share, headers and special displays. - Management of price lists and budgets with client accounts. - Management of the promoters and merchandisers workforce to guarantee an excellent execution of the initiatives.

- Define the overall brand strategy and the innovation masterplan for the Latin American region. - In charge of the relaunch of a key version of Ariel fabric detergent brand in Latin America, developing and qualifying the initiative’s concept, a new product formulation and leading the creative process to bring to life the concept of the initiative through TV ads and visuals. Develop the executional plans of the initiative for Mexico, Central America, Venezuela, Colombia and Peru.

- In charge of evaluating the potential launch of new Downy fabric softener versions in Mexico, including the exploration of new benefits in the softeners category. - Lead the introduction of the Downy brand in Colombia and Peru, developing an expansion model that allows the successful introduction of the brand in the whole region. - Lead advertising and design agencies in the process of development of TV ads, visuals and labels for the introduction of the brand in each country based on consumer learning.

- Design and execution of the Fabric Care Latin America Innovation Strategy, including the idea generation and qualification processes to develop a set of new product initiatives in the region to create and maintain a long term initiative master plan.