Dov Schiff

Worldwide Partner Group Define the integrated marketing strategy for Microsoft’s channel audience focused on perception change and lead the to-partner advertising effort.

Senior Manager, Marketing Communications, Expedia Corporate Travel Managed PR, internal communications, messaging/positioning, online and offline advertising, direct mail and branding efforts for Expedia Corporate Travel.  Managed $1.5 million budget and direct efforts of both advertising and PR agencies  Developed and rolled out new global messaging/positioning framework  Developed and executed advertising and communications strategy  Helped drive lead generation and managed direct response market

Managed the global marketing communications program. On a daily basis interacted with line of business leaders and the executive team. Also managed the analyst relations efforts and the executive speakers bureau.  Managed million dollar budget and 7 public relations agencies in North America, Europe and Asia  Secured coverage and built lasting relationships with key publications (WSJ, Fortune, Forbes, NY Times ….etc) and key analysts (JP Morgan, Deutsche, William Blair … etc)  Developed and managed p

Managed relationships with local, regional and national media and greatly improved the level and quality of press coverage for my clients.  Planned and implemented public relations efforts and provided support for marketing programs.  Developed and supported events/speaking opportunities  Clients – Starbucks Coffee Company (NW Zone), Grey Worldwide (Vancouver, BC), Corbis, KCTS/Seattle, West Coast Entertainment Marketing

Responsible for day to day media relations for global technology leaders.  Handled and directed media inquiries and managed press/analyst tours and trade show logistics  Analyzed industry coverage and identified industry trends  Developed and supported executive speakers bureaus  Primary Client Teams – Eastman Kodak ($1.5MM account), Silicon Motion, Fluke Corporation, Gforce, Appliant.com  Supported Client Teams – Microsoft Digital Media Division, MoneyCentral, HomeAdvisor, Hewlett Packard, Avaya

Launched non-profit that organized Western Canada’s first St. Patrick’s Day Parade – now an annual event. Developed the Association’s organizational structure and marketing/branding strategy and managed all media relations. Earned extensive regional and nation media coverage. Cultivated a strong media partnership program and an excellent base of corporate sponsors. Hosted many charity events **Secured over $100 000 in corporate sponsorship. **Raised $30 000 for charity. **Attracted over 50

Managed marketing, promotions, branding, and media relations. Managed the vendor merchandising/point of sale promotions/displays. Managed payroll, bookkeeping and budgeting. **Grew sales from $1.5 MM to $3 MM in two years

Co-founded event planning/marketing and promotions firm. Specialized in musical productions and charitable fundraisers in the greater Edmonton area. Helped local not for profits develop bases of sponsorship for special events.