Donatella Marra

Responsible for digital strategies, online marketing, web design and development. Team leading, top-level account management, new business development, coordinating creative concept and digital solutions for potential and actual clients. Business plan, project and crisis management, in charge of coordinating internal marketing activities for media consulta's online channels. Responsible for the IT Infrastructure and technical team, resources recruitment and allocation, vendor/partner management.

Account and project manager dedicated to agency major clients, Warner Bros Entertainment Italia and Mercedes-Benz FirstHand above all. Wide grounded expertise on digital projects (websites, application, etc) and advertising online.

Client management of Sony Pictures Releasing Italia, Telecom Italia, Enel, Ministero della Salute and many others, especially focused on digital and online projects. Project management, production, launching and content management of our customers' Websites and mobile applications. Display advertising management (local, national and international campaigns), social network management, SEO/SEM activities consulting and more.

Content management for UCIMA's website http://www.ucima.it/ Italian/English content editing and updating, Newsletter forward, multimedia upload, distribution list management. Websites testing and debugging and CMS platforms implementation (WordPress, Joomla).

Sales Force Training (call centers, agents), sales activities reporting & monitoring, competitive benchmarking, sales & retention Policies definition and communication, Trade Portal administration, promotional product plan, sales support, project development and management, slideshows and documents creation, support in the organization of events and staff meetings.

Purchasing management for the Home Video e-commerce. Product buying and pricing, vendors management and launch of a new web-streaming service.

New business development and prospect activity consulting. Generic contribution to the agency work-flow and projects (i.e. free press "18", websites).

Human resources screening and management, events creation and organization (e.g. Six Nations rugby tournament, Depeche Mode concert, AGIP convention), partner/client relationship management, staff coordinator. Executive Personal assistant.