Dominique Specht

Group-wide responsibility and leadership of Group Marketing function with Marketing, Branding, internal and external Communications for the group, business units Consumer Goods, Healthcare, Performance Materials, Technology as well as 37 countries. Reporting to the CEO. Develop, implement and drive strategies and marketing plans to generate leads. Leading and driving performance of global team of around 55 employees.

Co-leadership and profit and loss responsibility for consulting and strategy team and department Switzerland. Business responsibility for key clients and leadership of cross-functional, cross-regional teams working on branding, design, identity, communications, digital, marketing and business challenges in Europe and globally. Regional leadership of Analytics Practice Central and Eastern Europe. Extensive business development responsibilities.

Consumer research and data analytics-based branding and marketing projects. Manage and support Brand Valuation projects. Project management and new business activities, competitive intelligence. Recruit and manage team of interns.

Delivered consumer and market insights as member of the strategic planning department. Conducted brand reviews, competitor analyses and customer insight projects. Developed insight-based communication strategies and supported business development activities.

Project management support for global project ‘Marketing Research After Sales’. Developed roll-out plan for the pilot markets. Assisted in day-to-day project management and resources planning. Collected and processed aftersales services data.

Marketing, Quantitative Planung und Marktfoschung