Dmitry Zapolskikh

I support CEE Microsoft Online Stores across 29 markets in driving revenue for products ranging from Surface, Xbox, Office and PCs to digital goods like apps, music, video, and games, with a focus on profit maximization through Affiliates, Paid Search, Display, and SEO • Developed Microsoft Affiliate Program across CEE region and delivered +91% YoY revenue growth • Supported, on a regional level, Global Paid Search Program (+49% YoY growth) and Global Re- targeting Program (+80% YoY growth)

As part of MBA program, I was selected by Mercedes - AMG to develop best consumer experience program along customer life cycle journey for three global markets: Germany, US, and China • As part of digital transformation program, I delivered personalized user experience marketing strategy within AMG • Developed comprehensive proposal for buying journey automation across awareness, consideration and decision stages • Successfully orchestrated market research in Germany, US, and China

Recruited to design and implement turnaround online lead generation strategy to support aggressive market share growth plan. Grew online leads acquisition + 1400% YoY by designing and executing innovative marketing strategy. Enhanced online sales +64% YoY via marketing automation and providing better-qualified leads to the sale team. Enabled International Affiliate Marketing Program, built and maintained relationships with partners across multiple regions.

Designed and implemented well-branded, unified and highly personalized online customer experience. Executed online marketing programs to drive customers to the web, telesales, and direct sales representatives. Enhanced website design and content.

Successfully developed new product launch strategy for a two-sided platform to connect pharmaceutical companies and physicians. Conducted market research and analysis. Designed online business model and blueprinted the project development process. Forecasted P&L. Outlined offline and online marketing activities.

Shifted new e-commerce site from static to fully dynamic with up-sell and cross-sell capabilities, developed rapid online sales growth through implementing successful customer acquisition and customer retention program. Measured and reported performance of all online campaigns. Supervised content renew for e- commerce shop

ESMT is a top 20 European business school accredited by EQUIS, AACSB, and AMBA

The Belarusian National Technical University (BNTU) is one of the leading technical universities of Belarus and the CIS