David Peña Reyes
Angestellt, Financial Analyst, Compassbranding
Bogota, Kolumbien
Werdegang
Berufserfahrung von David Peña Reyes
Bis heute 3 Jahre und 11 Monate, seit Aug. 2020
Financial Analyst
Compassbranding
- Valuating intangible assets through different methods like discounted cash flows, multiples and royalties - Managing the study "150 Colombian most valuable brands" - Valuating various brands in industries like banking, insurances, FMGC, retail, fashion, tourism, food & restaurants and public relations - Supporting the consultancy of intangible assets during merge and acquisition processes - Conducting due diligence processes
6 Monate, Juli 2019 - Dez. 2019
Junior Analyst
Consultandes
- Managed different stakeholders for client AbbVie - Created intervention plan on corporate clients, competitors and final consumers - Conducted market research oriented to segmentation and competitive advantage development - Delivered a strategy with new emphasis on the business value proposal
7 Monate, Juni 2018 - Dez. 2018
Marketing Intern
L'Oréal Colombia
- Coordinated the visibility marketing line for Kérastase (Budget: over 120k USD) - Supervised the visibility adaptations for over 300 retail points - Supported the marketing chief with monthly KPI reports from brands and products - Managed and strengthened relationships with suppliers, customers and commercial staff
9 Monate, Feb. 2017 - Okt. 2017
Head of Sponsoring
Despega Colombia
- Designed the funding and marketing strategies for the program - Developed a mentors network in order to support the ventures through the program - Achieved a Sponsorship with AVIATUR for 5.000 USD - Managed the Partnership with START Global, Switzerland
4 Monate, Mai 2017 - Aug. 2017
Scouting Intern
Rockstart Accelarator
- Researched and sourced the best Start-ups in the region - Compiled Investors databases for fundraising
City Manager - Start Up Analyst
Seedstars
- Assisted in the preparation needed for fundraising of nine different Start-Ups - Supported the learning process of the entrepreneurs by assisting them with the program material and giving personalized consultancy with the program mentors - Tracked, scored and analyzed their business data on a weekly basis
Ausbildung von David Peña Reyes
4 Jahre und 9 Monate, Aug. 2015 - Apr. 2020
Management
Universidad de los Andes (Colombia)
6 Jahre und 3 Monate, Aug. 2013 - Okt. 2019
Psychology
Universidad de los Andes (Colombia)
Sprachen
Spanisch
Muttersprache
Englisch
Fließend