Danylo Araujo Cruz

I run the Customer Experience department at Steinhoff Digital, the digital consulting & online agency from Steinhoff International. Tasked to increase conversion rate, improve customer journey and excel omni-channel experience, I’ve supporting our retailers by auditing, consulting, holding workshops, managing projects & agencies for our retailers in 4 different continents.

- Development of the BI department and DWH (Redshift) together with IT - Created and implemented the Data Driven Sourcing and Pricing strategy - Designed all the reporting tools including market and competitor analysis - Implemented with IT the Website Tracking via Snowplow as alternative tool for Google Analytics, saving €150k year. - Redesign of the website (layout, CRM & process) and continuous optimization via data driven approach, resulting in better Customer Experience and leveraging KPIs.

- Development of the BI department for WestwingNow (full-price shop business model) - Designed the reporting tools for senior executive management - Responsible for all reporting (Logistics, Finance, Marketing, Supply-chain) - Designed and implemented the product recommendation email algorithm (CRM), bringing a significant NOI uplift

- Responsible for leading a team of 3 people - Project management and business development - Designed and implemented the country reporting platform for buying and supply-chain in collaboration with a team of developers - Automating the campaign planning and revenue forecasting - Providing quantitative analyses, including sales forecasting and sales performance review - Planning and executing the product imports, pre-buys and consignments - Providing data support to the category managers and MDs

- Responsible for leading a team of 25 people and increase efficiency & quality - Process optimization, automation and creation of management tools - Reduced team over-time expenses by 30% in the first 3 months - Creation and management of the country photo studio (+5k items photographed per month)

- Designing and implementing the sales strategy and procedures in the buying team - Working directly with the Co-CEOs on campaign planning optimization - Executing financials, products and competitors analysis - Providing data support for negotiations and buying planning - Establishing a pricing strategy by category - Implementation of SalesForce

- Responsible for leading a team of 5 people - Responsible for buying, prospection and production - Executed assortment and pricing analysis - Inventory and CMS management

- Responsible for creating the design department, and leading a team of 5 people - Development of processes, guidelines, recruiting and team building - Coordinating the media advertising regarding style and design (email marketing, banners, ads) - Designing jewellery, 3D Modelling, rendering and prototyping

Product Design