Danijela Filip

Leading strategic redesign, implementation of brand design and optimisation of user experience through metrics and research. Development and design of new digital services and products. In-house team and vendor Management. Design and adaptatation of TV and OTT interfaces.

Encian health food and supplements Based on user research and defined KPI's development of UX and prototype for e-commerce site City Center One (Shopping Mall) UX expert review of site, user testing, competition analysis Cineplexxx (Cinema Multiplex) UX expert review of site, user testing, competition analysis

Growing online platforms, increasing sales conversions, developing self care services, improving customer satisfaction. Building and leading a 25-person design and research team in charge of the company’s user experience • Leading domestic and participating in international large-scale projects and initiatives in collaboration with internal and external stakeholders, vendors and consultants •

Steering and implementing Strategic User Experience • Facilitating and developing digital transformation • Growing online platforms from complementary channels into main sales and service transactions channels • Automation and optimisation of sales and services to increase conversions and reduce waste calls

Leading the development of innovative next generation digital services for the Web, mobile and IPTV platforms • Notable project: Cross-platform MAXtv (iptv) interface redesign.

Leading design and development team of top news portal for Hrvatski Telekom.

Senior web designer. Designing websites for various Clients. ie. Ministry of Health, Ministry of Science, Croatian Airlines, etc.

Design and maintenance of web and online publications