Dana Rajcani

Product Manager at RAJO, leader on Slovak dairy market (under Molkerei MEGGLE) - Managing whole product lifecycle from innovation, through product development, product design, brand strategy planning, market research and preparation of ATL (also TV ad) and BTL support - Analysing brand performance, market and consumer trends - Presentation of activities and market results - Cooperation with creative, media and research agencies in project preparations and implementations

- Division: Laundry and Home Care - Responsibility for brands of Detergents: Persil (premium segment), Palmex (mid-tier segment), Rex (economy segment) - Brand strategy implementation into local market conditions (preparation, execution and evaluation of activities)

- Preparing standard/ad hoc reports and analysis, Data processing, Communication with clients - Coordination and organization of meetings - Administrative support

- Management Traineeship through AIESEC Organisation in India - Trainee at Sales & Marketing and Front Office Department