Damir Gavran

Strategic / operational support to OEMs regarding Digital, CRM, IT infrastructure and Media. Head Office Strategic voice of markets when setting new Digital / CRM strategies. Setting strategic requirements and providing feed-back on future projects and implementations like New CRM / Siebel - Oracle, Big DATA, Dealers and OEM web sites, Vehicle Configurators, Forms, Behavior engine, Call tracking, Geo Targeting

• Aligned and localized Global strategy with European headquarter and key markets (DE, UK, IT) • Supported Customer data platform (CDP) and Marketing automation tool (MAT) pitch • Set up Used cases for pilot market (Italy) related to CDP and MAT – audience, lead management, onsite • Led pitch for Finance Gateway API – generic integration of different Banks – online sales • Responsible for Online sales and Dealers CRM / sales maker

Responsibilities: European yearly / quarterly Sales & Marketing planning and coordination • Business voice, requirements and feed-back for all CX projects (journeys, personas…) • Business & IT bridge - requirements / follow up / communication / deployments road maps • Led European digital transition from Siebel to Salesforce, implemented data driven journeys • Led first OVE Selling online strategy, pilots, and deployments • Led Dealers Web sites / CRM strategy and dealers advertising program

Responsible for Web platform, CRM and Lead management system (Opel and Retailers), DMS integrations, Web site optimization, Web forms, analytics and reporting, retailers digital media strategy, digital strategy and operations plan for European markets. Part of Global team at several projects, member of Digital steering board and European Retailers Systems Committee. Managed several agencies / vendors. Managed team of 12+ people and budget of EUR 6+ mil

Responsible for Sales, Marketing, Aftersales, RND, Finance, PR and P&L. Managed team of 35+ people and budget of EUR 4+mil. Number of Retailers/Services: 100+. Volume: 15000 vehicles.

Responsible for brand, product, pricing, distribution, digital and CRM, communication activities and business plan. Coordinated 27 markets and team of 39+ with budget of EUR 40+ million. Highest yearly volume 350.000 + units (60% of total Europe volume). Represented CEE at Chevrolet Europe.

Executive MBA