Cristina Catana
Angestellt, Digital Brand Manager Nike Women DACH, Nike
Berlin, Deutschland
Werdegang
Berufserfahrung von Cristina Catana
1 Jahr und 2 Monate, Sep. 2013 - Okt. 2014
Trends and innovation consultant
Freelance
2 Jahre, Okt. 2011 - Sep. 2013
Trends and innovation consultant
diffferent labs Gmbh
1 Jahr und 7 Monate, März 2010 - Sep. 2011
Planner
SelectNY.Berlin
Clients: Fragrance and beauty( Symrise-fragrance producer-, Joop!, P&G (new perfumes), Douglas), home care: (Henkel, SC Johnson, international retailers for own brands), porcelain brand( Villeroy&Boch) Creative briefs, brand positioning and communication platforms for fragrance brands, for US and European markets). Brand and product innovation concepts in home care: developing innovation platforms (e.g. the next big thing in air fresheners, detergents), concepts, naming, design. Research, trend monitor
Managing portfolio of brands in Danone Romania(2 years) and in Danone Czech Republic(6 months). - Ran multiple researches both qualitative and quantitative to gather consumer insights, cracked consumer barriers, test concepts, test recipes. - implemented campaigns- image and tactical - developed and launched new products - developed brand strategy- together with Marketing Manager
Ausbildung von Cristina Catana
3 Jahre und 10 Monate, Okt. 2002 - Juli 2006
International Business Relations
Academy of Economic Studies
International Marketing
Sprachen
Englisch
Fließend
Deutsch
Gut
Spanisch
Gut
Rumänisch
Muttersprache
Portugiesisch
Grundlagen