Colin Rattigan

Angestellt, Global VP Consumer Engagement, adidas

Erlangen, Deutschland

Fähigkeiten und Kenntnisse

Digital Marketing
Brand management
Marketing Technology
Business Strategy
Consumer marketing
E-Commerce
Big Data Analytics
Analytics
Consumer insights
Digital transformation
Performance Management
Digital Media
People Management
Marketing Communications
Advertising
Social Media Marketing
Marketing Campaigns
Budget Management
Training & Coaching
Financial management
Change Management
Leadership
Customer Relationship Management
Hadoop
Public relations
Marketing mix
Apache Hadoop
Data Science
Online
Online Marketing
Distribution
Business
Social Media

Werdegang

Berufserfahrung von Colin Rattigan

  • Bis heute 9 Jahre und 11 Monate, seit Aug. 2014

    Global VP Consumer Engagement

    adidas

    Global leadership role managing consumer digital marketing, consumer data and engagement strategies for branded commerce. Lead global team of Digital Commerce Directors and oversaw multi-disciplinary team of Marketing, Technologist, Analyst and Marketing Operations to drive strategic thinking and creative change.

  • 3 Jahre, Juni 2011 - Mai 2014

    Senior Managing Director

    Acxiom Corporation

    Leadership of multi-functional data, technology and marketing delivery teams across APAC and US markets with P&L responsibility of $20MM Work with global product teams to develop Asian market propositions in digital media, data management, performance analytics and marketing.

  • 2 Jahre und 3 Monate, März 2009 - Mai 2011

    VP eMarketing

    Nurun

    Global Exco member with an entrepreneurial position to transform start up within Greater China from technology delivery entity to full service digital marketing agency. Hands-on role identifying opportunities to expand client portfolio and accountability for 60% of revenue base

  • 5 Jahre und 4 Monate, Jan. 2004 - Apr. 2009

    Regional Planning Director (RMG Connect & Ogilvy)

    WPP

    Directly recruited by OgilvyOne CEO. Tasked to head cross-functional team of Consultants, and Business Planners to strengthen strategic marketing activities, establish best practices, accelerate revenue growth and improve client retention.

  • 4 Jahre, Dez. 1999 - Nov. 2003

    Vice President (VP), Marketing

    DigitasLBi

    Strategic and International account management lead of American Express International Global digital account (Asia, South America and European markets). Management of an extended agency team of 120 people across 3 international locations - Europe, US and Asia

  • Insights Planning and Strategy Director

    MRM // McCann Norway

    Led marketing strategic planning team to support brand advertising, digital strategy and marketing analytics across agency group

  • Director/Co-Founder

    Senter for Dialog

    Co-Founder of marketing consultancy offering marketing advisor services in customer proposition development, marketing strategy, customer analytics

  • Head of Retail Marketing Strategy

    TXU

    Leadership position reporting to board member - Head of Corporate Startegy. Respnsibilities include corporate brand development, market customer acquisition, retail customer base proposition development for UK market

Ausbildung von Colin Rattigan

  • 1984 - 1987

    Phd Studies (Mechanical Engineering)

    Queen Mary, University of London

    Modification of Polymers Chemical Structures Use of mathematical modelling to predict physical properties of polymers based on induced chemical changes to the polymers chemical structure

  • 2 Jahre und 11 Monate, Sep. 1980 - Juli 1983

    Mechanical Engineering

    Queen Mary University of London

    Mathematical modelling, linear programming, business management

Sprachen

  • Englisch

    Muttersprache

  • Deutsch

    Grundlagen

  • Norwegisch

    Fließend

  • Spanisch

    Gut

  • Chinesisch

    Grundlagen

Interessen

Athletics
Wintersport
Art
Photography

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