Christina Bernhard

Community of Practice lead • Lead the community of practice to define the strategic direction of the PIM system. • Analyze and evaluate and prioritize new feature requests and improvements. • Determine the project roadmap in alignment with all relevant stakeholders. • Ensure data governance by processes, workflows and user rights management. • Strive for simplification of the data model and reducing technical debt. • Manage capacity planning and budget.

Acting Product Owner for PIM system • Act as interface between stakeholders and the development team by evaluating and translating business requirements into system requirements • Identify, specify and prioritize user stories in Agile sprints. Process manager for product data • Model, monitor, analyze and optimize business processes. • Manage stakeholder needs, expectations and feedback. Project lead for strategic projects, new feature implementations and system improvements

Management of global, digital Marketing projects: Identify, prioritize and execute Marketing projects, lead cross-functional project teams and external collaborators --- Global administrator of the Product Information Management system: Data quality monitoring and administration, manage database interfaces to different output channels, define and lead tool enhancement activities in collaboration with external partners

Development and implementation of global strategic marketing plans based on extensive market research --- Responsible for product positioning and portfolio management --- Lead new product development projects --- Creation and realization of sales support tools --- Management of international Key Opinion Leaders

• Responsible for the positioning of the Business Segment Pharmaceutical Packaging in Asia • Conception, organization and implementation of exhibition activities and customer events in Europe and Asia • In charge of competitor benchmarking and media mix management • Enhancement and content management of the internet presence including Social Media • Creation, development and realization of printed advertising material • Experience in working in international and cross-functional organization

Department Quality Management: • Assistance of project managers • Coordination of different departments • Project documentation

Majors: Marketing and Information, International Business, Managerial Accounting and Organisation, English, Spanish