Carla de Araujo Scholz
Selbstständig, Freiberufler, Selbstständiger Berater
Heroldsberg, Deutschland
Werdegang
Berufserfahrung von Carla de Araujo Scholz
Bis heute 12 Jahre und 4 Monate, seit März 2012
Freiberufler
Selbstständiger Berater
Business planning, strategic marketing, digital marketing, SEM, SEO, affiliate marketing, channel mix, campaigns. briefings and events; translation, interpretation and localization
2 Jahre und 1 Monat, Jan. 2010 - Jan. 2012
Leiterin Marketing & Kommunikation
Fraunhofer IIS / Arbeitsgruppe für Supply Chain Services SCS
- Strategic Planning for Marcomm - End-to-end campaign management (performance management) - Presence management (on/offline): Internet, intranet, social media, subject-matter media, digital and printed materials - Direct support to Sales and Acquisitions - Allround event planning and management for all internal departments, including the Service Factory - Plan, implementation and introduction of a CRM system - Team Management (3 employees and interns) - Budget planning and management
9 Jahre und 3 Monate, Juli 1999 - Sep. 2008
Executive Briefing Center Manager, Global Marketing
Alcatel-Lucent Deutschland AG
-Project management: conceive, plan, implement and manage the Center and its Briefing Program -Allround event management: trade shows, road shows, conferences, etc -Creation and management of a booking portal, CRM system, customer intel, KPIs - Member of the Nuremberg Leadership Team - Customer Intel and CRM -On/offline presence: homepage, presentations, videos, newsletters, interactive materials -Team and Budget management and planning -Coordination of third party services providers
1988 - 1996
English teacher, tour guide, training assistant, translator and interpreter
Language School, Travel Agency, Consultancy Company
Ausbildung von Carla de Araujo Scholz
5 Monate, März 2017 - Juli 2017
Digital Marketing
Columbia University, New York
Customer Engagement, Social Media, Planning & Analytics, SEM, SEO
9 Monate, Sep. 1997 - Mai 1998
Master of Business Administration
Bournemouth University, England
Marketing
6 Monate, Feb. 1997 - Juli 1997
Postgraduate Program in Business Administration
Bournemouth University, England
5 Monate, Sep. 1996 - Jan. 1997
Postgraduate Program in European Enterprise Management
Universidad de Barcelona, Spanien
4 Jahre, Aug. 1988 - Juli 1992
Übersetzungswissenschaft
Universidade de Brasília, Brasilien
Englisch / Portugiesisch
Sprachen
Deutsch
Fließend
Portugiesisch
Muttersprache
Englisch
Fließend
Spanisch
Fließend
Französisch
Gut
Italienisch
Grundlagen