Carina Hoogeveen
Inhaberin, Managing Director, Digital Procurement Marketing BV
De Lier, The Netherlands, Niederlande
Über mich
A senior results-driven all-round marketing professional with a successful twenty year+ track record of expanding revenue for software and SAAS product portfolios, delivering high impact GTM strategies that build brand awareness, drive revenue and deliver a return on marketing investment. I have successfully launched numerous solutions/products (SAAS) and services within both start-up and corporate environments utilising the full marketing kit bag (PR, ABM, advertising, email marketing, webinars, in person events, online events, social media, content and more), with a huge focus on localisation across the European region, to achieve positive sales results.
Werdegang
Berufserfahrung von Carina Hoogeveen
Bis heute 2 Jahre und 6 Monate, seit Jan. 2022
Chief Marketing Officer (CMO)
Termgrid
Bis heute 2 Jahre und 6 Monate, seit Jan. 2022
Chief Marketing Officer (CMO)
Rosslyn
Bis heute 2 Jahre und 8 Monate, seit Nov. 2021
Chief Marketing Officer (CMO)
UltimateSuite
Bis heute 3 Jahre und 8 Monate, seit Nov. 2020
Managing Director
Digital Procurement Marketing BV
SirionLabs is a leader in enterprise contract management (CLM) and helps organizations manage the complete contracting lifecycle on a single, easy-to-use platform, SirionOne. Sirion’s AI-powered capabilities reduce risk and enhance revenue and savings in commercial engagements. SirionLabs is trusted by the world’s most successful organizations to manage 5+ million contracts worth over $450 billion across 70+ countries.
2 Jahre und 8 Monate, März 2018 - Okt. 2020
Senior Director Marketing EMEA
Icertis
Icertis is a leader in contract lifecycle management (CLM) technollgy. The Icertis Contract Intelligence (ICI) platform turns contracts from static documents into strategic advantage by structuring and connecting the critical contract information that defines how an organization runs. Today, the world’s most iconic brands and disruptive innovators trust Icertis to fully realize the intent of their combined 7.5 million+ contracts worth more than $1 trillion, in 40+ languages and 90+ countries.
Reporting to the CMO of NASDAQ listed technology company. Developed and managed a budget of $2M, hired & managed a team of field marketing, demand gen & (digital) marketing operations. Responsible for all marketing programs in EMEA including demand gen, field marketing, marketing operations, corporate communications (PR), social media, customer marketing, localization, creative, database development, direct mail and a corporate re-brand with a new proposition, messaging and customer (video) case studies.
PROS is a big data software company that helps customers outperform in their markets by using big data to sell more effectively. PROS offers big data solutions to optimise sales, pricing, quoting, rebates and revenue management across more than 30 industries. PROS has completed over 600 implementations of its solutions in more than 50 countries. The PROS team comprises more than 700 people around the world. To learn more, visit www.pros.com.
8 Monate, Jan. 2012 - Aug. 2012
Head of Marketing
UserZoom Limited
I maintain and foster strong relationships with clients, such as Betfair, Shop Direct, HSBC, RS Components, Skype and other major players in this region to develop new opportunities. While my primary focus is in Marketing, opening up new opportunities, my skill set is balanced out by successful work experience in User Experience consultancy, User Experience account management, territory account management, event management and software business development.
7 Monate, Juni 2011 - Dez. 2011
Account Director
UserZoom Limited
As the Account Director for the UserZoom UK operation, I maintained and built strong relationships with UserZoom clients and other major players in this region to develop new opportunities. UserZoom is the leading online research software firm specialising in User Experience and Usability. Helping businesses optimise User Experience of their web and mobile products by providing them with powerful research and testing tools.
11 Monate, Aug. 2010 - Juni 2011
Freelance Business Consultant
DCH Consulting
Working with vendors who provide companies with sophisticated online research tools and services to manage complex customer experience projects, better understand users’ behaviour, to increase online revenues and maximize conversion rates. My experience and skills are centered on identifying and closing new business and managing the continuity and growth of existing business. I have the core skills required in sales, business development, marketing, client services, project and account management.
1 Jahr und 2 Monate, Juni 2009 - Juli 2010
Territory Account Manager
Keynote Systems
Providing on-demand test and measurement solutions for continuously improving the online experience. Connected companies will know precisely how their Web sites, content, and applications will perform on actual browsers, networks, and mobile devices long before their customers and business are impacted. Providing the most accurate insights on how your customers experience your online business through groundbreaking UX research tools and custom research engagements.
10 Monate, Aug. 2008 - Mai 2009
Partnership Development Manager
Foviance
We conduct user experience research with numerous agency partners to ensure there’s an independent expert opinion on what’s offered by their clients. We work with clear boundaries so that neither the client nor our partner are threatened by our involvement. We just focus on what we’re good at - understanding the customers and their business requirements, developing key insights, and then recommending the best possible solutions to meet your requirements.
2 Jahre und 6 Monate, Feb. 2006 - Juli 2008
Commercial Manager
Foviance
Foviance has been providing user experience consultancy to the world’s leading brands for over seven years. We help our clients to deliver seamless multi channel experiences across websites, telephone, TV and print. With research laboratories in London, we have a team of expert consultants who work with companies around the world. We’re independent and often work alongside design agencies.
2002 - 2006
Territory & Channel Manager
Datawatch International Limited
1999 - 2002
European Territory Manager
Segue Software
1997 - 1999
Field Sales Executive
Performance Graphics Limited
1995 - 1997
Sales Executive
Kroy Europe Limited
1994 - 1995
Sales Executive
Koning en Hartman BV (Getronics)
Sprachen
Deutsch
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Englisch
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Französisch
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Niederländisch
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