Boris Löhe

Berufserfahrung von Boris Löhe

• Bis heute 19 Jahre und 6 Monate, seit Jan. 2005

  Owner

  BLC

  Brand Communication Concepts / Clients & Projects: + Magix AG + Nokia + Logitech + United Internet/ Web.de + Musikwirtschaft.de + Vodafone + FIFA (Offical Concert WM 2006) + VNU Nielsen Music Control, Market Research Biz.Dev.Consultant / Responsible for the general strategy and relationship towards the music industry. Support in closing longtermdeals with Warner Music,EMI, IFPI ..

• 7 Jahre, Nov. 2012 - Okt. 2019

  Director Europe Entertainment Relations

  Gibson Inc.

• 2 Jahre und 8 Monate, Apr. 2010 - Nov. 2012

  President

  mufin GmbH

  mufin Berlin ist ein BtoB Lizengeber von patentierten Audiofingerprinting-Technologien. Anwendungen : Musikempfehlung, Musikerkennung, SecondScreen, Social TV, interaktive Werbeerkennung, Mobile Ad-recognition, Mobile Couponing, Broadcastmonitoring, Copyrightprotection...

• 3 Jahre und 4 Monate, Okt. 2001 - Jan. 2005

  Managing Director

  Sony Music Entertainment

  A&R, Marketing, Promotion, Online-Promotion, International Exploitation, Business Affairs, External Labels, Joint Ventures, Distribution Deals, Planning and Implementation of new Structure Member of the Senior Executive Board GSA Member of the Board - German Phonographic Association International

• 2 Jahre und 6 Monate, Apr. 1999 - Sep. 2001

  Managing Director

  Universal Music/ Germany, Mercury Records, Island, Def Jam

  Responsible for International and Local Marketing, A&R, Promotion, Online, Finance, Business Affairs. Artists: U2, Metallica, Jay Z, Bon Jovi, Elton John, Cranberries, Mark Knopfler, Lionel Richie, Shania Twain, Apocalyptica

• 3 Jahre und 3 Monate, Jan. 1996 - März 1999

  Head of Marketing/Promotion

  Mercury Records, Island, Def Jam

  Responsible for international and local marketing, promotion, online promotion. Artists: U2, Metallica, Bon Jovi, Elton John, Cranberries, Mark Knopfler, Lionel Richie, Shania Twain, Apocalyptica

• 3 Jahre und 8 Monate, Mai 1992 - Dez. 1995

  Marketing Director

  eastwest records Germany, Warner Music

  Responsible for international & local marketing, international exploitation, creative services/ Atlantic Records, Interscope Records, Tommy Boy Records Artists and campaigns: Chris Rea, Simply Red, AC/CD, En Vogue, Vangelis, Sarah Brightman, Henry Maske Cooperation

• Marketing Manager

  EMI

  A&R and marketing for local repertoire marketing for UK repertoire