Bernd Rützler

Heading the international Marketing and Brand Management department at the Kärcher Headquarter, with a total of 30 employees. Heading the sub departments marketing projects (project leader, print production, translation, merchandising, sponsoring, international coordination), market research, creation, packaging design, new media and trade marketing. Reporting directly to the head of the executive board.

Heading the Strategy & Consulting, the Packaging and the Single Source Publishing team with a total of 14 employees. World wide responsibility in a complex matrix organisation for the Hilti brand and communication strategies.

Running the Frankfurt office with 22 employees, together with a creative partner. European responsibility for all divisions of Samsung Electronics and oversight for all other clients such as Iberia, ACDelco, GMAC Bank, Hong Kong Tourism Board.

Leading and structuring the account management team of 18 people. Restructuring the Frankfurt office from 150 to 35 employees. Developing the given client structure in Frankfurt. Doing new business and managing the new business process internally.

Setting up the Siemens Headquarter Team of about 45 People in Frankfurt for the worldwide Siemens account. Functioning as the Managing Director when MD was traveling (more than 50% of his time). Developing worldwide integrated marketing and communication tools for Siemens Mobile Phones. Coordinating 70+ countries with a total media budget of about €250 million p/a.

Account management and marketing communication consultancy for Deutsche Telekom AG, Iridium (first satellite based world wide mobile phones), Unilever (Domestos, Sun Aktiv, Vim), Elida Fabergé Germany and Switzerland (Axe/Lynx and Rexona) and ECKESgranini (Fruit Juices). Leading an account team of 4 people. Leading for 6 month the new business pitch team for Siemens Mobile Phones.

Marketing