Beatriz Arroyo

• Analyze campaign performance and country trends. • Design and execute A/B tests. • Work closely with Product for integration of new features. • Localize CRM activities for Spanish speakers in the USA. • Manage campaigns with a focus on retention and growth. • Implement automatic welcome and reactivation campaigns. • Use of SQL and Redshift to query data. • CRM strategy planning and conceptualization ( Mobile CRM) • Document activities and campaigns through defined KPIs

• Established and maintained partnerships with key industry leaders. • Wrote the content for communication materials in English and Spanish. • Translated contracts and communication materials into English and Spanish. • Managed the Press Release and E-mailing calendar. • Media planning as per the budget. • Coordinated the participation of key partners in workshops and live demonstrations for the trade show C!Print Madrid. • Represented the company in international trade shows.

• Managed external events on an international and national level. • Assisted in designing, writing and editing brochures and profiles in several languages. • Acted as the first point of contact for organizational inquiries. • Created annual task calendar for marketing and advertising purposes.