Beata Kovacs

Lead delivery for our clients loyalty and base management programs; Marketing & CVM strategy, CVM programmes, campaign, Input to Functional Specifications, Segmentation, Campaign & Customer strategy, Loyalty Programme Rewards Optimization, Communication channel definition (ATL/BTL), Customer analytics

Responsible for Base Management (CRM,CVM) strategic and operational activities - Assessment and development in our portfolio Lifecycle planning, communication Retention & churn management Loyalty measures & programes Consulting our companies to increase value of the customer base, to create customer strategy Assure and develop supporting enablers (campaign mgmnt, analytics etc.) Group-wide Customer Value Management propositions, programmes

Devised effective marketing and company strategies, nominated for building up successful lovemark brand •Entrusted with full P&L responsibility in residential marketing •Head of Propositions & Communication: •Head of Pricing: created price plans, defined go-to-market strategy •Head of Market Research, Head of Competitive Intelligence, Head of Customer Analytics & Business Planning •Head of CRM, Retention & Loyalty: CVM management - Consumer & Business CVM & CRM: segmentation

Marketing specialisation

Clinical Psychology