Barbara Vizhanyo

The purpose of my post has been to implement integrated marketing campaign project – Stoptober 2014 - designed to change attitudes and behaviour in support of the new public health social marketing strategy.

Took part in developing new and improving on-going marketing strategies for existing and new build care homes around the UK Helped to design and implement systems and processes to support constant monitoring and analysis among care homes, independent hospitals and special units (based on competitor analysis and demo/socio-graphic reports Central marketing support for opening new build care homes and assisted living apartments Tactical sales management, strategic consultancy

Developed marketing strategies, implemented, designed and improved efficiency with the help of constant monitoring and analysis (cost-cutting strategies and special tailoring due to personal and seasonal needs - decreasing marketing costs by appr. 55% in the first 6 month) Policing the implementation of our company’s brand and corporate identity throughout our marketing activities, web- presence and collateral. Set up a whole marketing service package for our clientele providing marketing consultancy

Planned, innovated and implemented marketing and PR strategies within the company Supervised marketing mix for our department aligned to the global company marketing strategy Negotiating and stakeholder management Managed and controlled financial statements, credit notes, prepared closings to enlarge my financial and accountancy knowledge Responsible for forecast planning, supplier relationship management Organised numerous events, annually appr. 25-30 High level of international customer service

Junior account-management, designed and wrote PR materials, collateral, press releases and carried out research for monitoring marketing and PR activities for our clients Helped in resource management (budget, time, personnel) and overall organisation and office management Attended and helped at events, press conferences, video shooting and product launches Prepared media contracts, paralegal activities, conducted meetings, added my insight and creative ideas Edited and translated press materials,