Aude Athimon

Monitored marketing activities in four countries. Managed a team of marketing experts and hired additional resources to support the growth of the business. Planned the marketing / communication strategy, defined the yearly action plan and integrated campaigns (acquisition, retention, upgrade) including PR and e-reputation targeting both retail and insitutional clients. Shaped new products and services offering in coordination with R&D and trading team. Devised marketing performance measurements metrics.

Defined the online communication strategy, planed, project managed and monitored all online acquisition and retention campaigns (display, SEM, emailing). Monitored the lead generation programme (click paths and click to sale ratios analysis). Managed the redesign of the new multilingual UK website based on click to sale rations and SEO. Managed the online media planning and buying. Pursued effective negotiations with suppliers.

Online communication strategy covering mobilisation campaign, E-reputation, corporate communication, E-CRM programs, internal communication, issue and crisis management online.

Online communication strategy covering mobilisation campaign, E-reputation, corporate communication, E-CRM programs, internal communication, issue and crisis management online.

Planned and implemented Sunsilk (Unilever) digital strategy in the EMEA region. Conception and development of online campaigns for the re-launch of the wash & care range in the UK.

Set up online processes for the management of Reckitt Benckiser online activities for the EMEA region (multi-brands). Localised brand websites in 10 languages. Online strategy for Orange UK Career website and management of online recruitment campaigns.