Anna Oberwalleney
Bis 2020, Senior Manager - Global Sports Marketing, adidas
Frankfurt am Main, Deutschland
Werdegang
Berufserfahrung von Anna Oberwalleney
Bis heute 4 Jahre und 5 Monate, seit Feb. 2020
Senior Marketing Manager
Notabag
Leading the marketing and brand management activities for Notabag. Notabag is a young, award-winning German brand driven by the idea that functionally useful products improve our lives. We create quality products that simplify daily life while increasing our positive impact on the environment.
Horizontal Concepts | adidas by Stella McCartney | Brand Engagement • Leading athlete integration into multiple key brand campaigns per season • Concept to Consumer: ensuring athlete support in product/concept introductions • Briefing vertical category teams and markets on product roll-outs • Managing global brand experiences for new and key contracted athletes • Developing and managing the Omni-Channel Athlete Servicing Team • Agency and budget management
• Driving strategic planning, selection and integration of athlete influencers in adidas by Stella McCartney and Women’s campaigns, activations, and product launches • Athlete activation and content creation with Communications, Digital, PR, Retail teams and external agencies • Facilitating and interpreting asset tracking studies to support portfolio management decisions • Developing innovative tools, services and programs to optimize asset experience in Retail and E-Commerce
6 Monate, Nov. 2014 - Apr. 2015
Associate Merchandiser - Western Europe Category Merchandising , Tennis
Nike• Executed seasonal line adoption, forecast and pricing • Built assortments for various channels and specialty locations • Performed analysis of Tennis business to support strategic decisions and new product developments • Created renders and content for sales/merchandising tools • Coordinated retail space set‐up for seasonal territory integration meetings
6 Monate, Okt. 2013 - März 2014
Global Sports Marketing - Cross Category Marketing Team
adidas Group
• Collaborated and aligned with various teams, including Go-to-Market, Product Marketing, Sports Marketing Categories and others, to ensure asset (athlete influencer) support in product introductions • Managed the creation and execution of a Global Product Seeding Program aimed to increase brand engagement, build brand desire and support brand stories and their exposure to consumers
1 Jahr und 9 Monate, Jan. 2011 - Sep. 2012
Financial Accountant - Corporate Solutions Team
Jones Lang LaSalle
Dedicated accountant for over 15 Corporate Solutions clients including Pfizer, Coca-Cola and other Fortune 500 firms. • Responsible for accounting activities related to project, facility and leasing management • Ensured accurate recognition of revenue in compliance with contract terms • Prepared balance sheet reconciliations and client reports in a deadline and high volume driven environment • Used personal and technical skills to cultivate and strengthen client relationships
1 Jahr und 7 Monate, Juli 2009 - Jan. 2011
Tenant Services Coordinator - Property Management Team
Jones Lang LaSalle
• Coordinated activities to ensure efficient operational organization and strong working relationships with tenants • Provided excellent customer service as first point of contact to tenants and vendors • Coordinated activities of engineers, staff and external vendors to fulfill tenant needs • Managed efficient staff communication via daily security and construction memos
1 Jahr und 4 Monate, März 2008 - Juni 2009
Project Coordinator
Chicago Loop Alliance
• Managed projects related to the execution and planning of networking events • Collaborated on creation, design and execution of e-marketing strategy
Ausbildung von Anna Oberwalleney
1 Jahr und 5 Monate, Sep. 2012 - Jan. 2014
International Business
Universitat Pompeu Fabra
International Business Strategy, International Finance, International Marketing, Culture and Organization
3 Jahre und 10 Monate, Sep. 2004 - Juni 2008
Double Major: Finance and Marketing
DePaul University
Double Major: Finance and Marketing
Sprachen
Englisch
Muttersprache
Polnisch
Muttersprache
Spanisch
Gut
Deutsch
Grundlagen