Anna Kalacheva

I am advising publishers and manufacturers of products for retail sale in small stores on effective collaboration models, creating special products for kiosk networks.

During my studies in England, I taught bilingual children (5-12 years old) Russian language and literature.

• Created a team of publishers from scratch, defined standards for working on the product • Found non-core specialists for the retail company: authors-scientists for each issue, Build-editors, designers, proofreaders, determined the parameters of their work efficiency. • Developed copyright contracts, image transfer contracts, and service contracts • Created the project budget. Prepared a new product from scratch, 23 issues of the collection for printing and testing sales.

I organized sales launches of the STM product in three channels (retail, wholesale, online store): - developed briefings for the advertising company (BTL and ATL) of the project,

Achievements and results: • Conducted an audit and changed suppliers as a result, increased the trade margin from 35% to 100%, while maintaining the previous retail prices. • Organized the successful launch of the first book collection from Publishing House «AIF»

The International Management and Leadership master program at Lauder Business School strives both to deepen knowledge in applied business administration and to develop the management and leadership skills relevant for international business careers