Andrew Wittmayer

Development of holistic marketing concepts and product platform strategies for the Bosch brand – Product Area Accessories Drilling and Demolition – for the EMEA region. Design, coordination and implementation of competitive marketing mix concepts. Leading of cross-functional product development teams. Execution of qualified market and competitor analysis. Analysis, evaluation and implementation of product life cycle projects for current products.

Support and execution of projects and workshops targeted at, Efficiency optimisation of sales processes as well as the processing, preparation and consolidation of results for top management workshops within a company wide restructuring project. Support with the preparation of acquisition documents and presentations. Conceptual support and development of new consulting products and methods.

Business Development for the product range of the brand Bosch – Product Area Accessories – for the Region Middle East and Africa. Development of new business fields in close cooperation with the decision makers of the Bosch importers. Design, implementation and follow-up of country specific marketing and business plans in alignment with the marketing mix recommended by the business unit. Development and implementation of regional marketing, sales and promotional activities.

Administrative process optimisation based on the Lean Management Principles of the Toyota Production System within the Export Controls Department of the Lufthansa Technik Group.

Distribucion Comercial & Marketing Internacional

Global Management & International Marketing

Political Sciences, Sociology and English Studies