Andrew Carter Balkcom
Angestellt, Produktmarketing Manager, Elektrofahrzeuge / BEVs, AUDI AG
Ingolstadt, Deutschland
Werdegang
Berufserfahrung von Andrew Carter Balkcom
Management of a Product Marketing department responsible for the coordination of worldwide launch activities for new products. - Establish standard processes and deliverables among launch stakeholders (Press, Communications, Production, Sales, Product Marketing). - Coordinate all stakeholder launch activities according to established process and timeline. - Ensure that messaging is consistently applied across all launch communications. - Configuration of launch vehicles to support positioning.
Voice of the North, Central, and South American markets in the product development process. Responsibility includes the United States (a Top 5 Market) and Canada as well as strategic growth markets (including Brazil, Mexico, Argentina). Responsibilities include: - Developing product strategies in coordination with the local importers to achieve sales and regulatory compliance targets. - Managing the requirements gathering process - Following market requirements through the product development process
3 Jahre und 10 Monate, März 2007 - Dez. 2010
Product Marketing Manager
Audi of America
(Herndon, Virginia, USA) Plan future vehicle models for the US market. Determine optimum product, price, and positioning for Audi products in the US market. Analyze and forecast automotive market trends. Launch new products through dealer, media, and customer interaction.
4 Jahre und 8 Monate, Aug. 2002 - März 2007
Marketing Manager
Ford Motor Company
(Dearborn, Michigan, USA) Multiple marketing positions including: - Product Marketing Manager (Voice of the Customer in the vehicle development process) - Brand Manager (Marketing communications, promotion, pricing) - Marketing Launch Manager (Launch activities for new products) - Field Sales Manager (Interface with Ford dealers in the Atlanta region)
4 Jahre und 1 Monat, Juni 1996 - Juni 2000
Consultant
Accenture LLP
(Atlanta, Georgia, USA) Consultant in the Supply Chain Management group. Designed and Redesigned business processes to optimize supply chain activities. Designed processes within a new product distribution center. Developed processes for a new internal consultancy at a client.
Ausbildung von Andrew Carter Balkcom
1 Jahr und 10 Monate, Aug. 2000 - Mai 2002
Business - Marketing, Finance
Northwestern University (Chicago, USA)
6 Jahre und 1 Monat, Aug. 1990 - Aug. 1996
Electrical Engineering
Georgia Institute of Technology (Atlanta, USA)
including 9 quarters of full-time professional work experience
Sprachen
Deutsch
Fließend
Englisch
Muttersprache