Andrea Arañador-Ferri

Lead @THEKRE8TIV: a curated network of international, independent experts (strategists, digital natives and creatives). We collaborate to create work that generates growth for brands.

Lead for Marketing Communication in 14 markets. Responsible for overall BMW brand – strategic direction for marketing and brand communication; brand and tactical campaigns (strategy, creative development, and execution); product and market launches; marketing and campaign budget management; retail marketing communication; business and market performance; management of creative and media agencies, global and local partners.

Account management lead reporting directly to Regional Associate Business Director. Responsible for overall Dirt Is Good brand – project management; client and agency profitability; strategic direction for marketing campaign and communication; business / market performance; monitors competitive activities and performance; and management of global, regional and local teams. Leadership in execution of 360° campaigns (regional and global). Brands: Unilever (Dirt Is Good), Perfetti Van Melle, PETA

Account management lead reporting directly to Regional Group Account Director. Responsible for overall strategic direction and execution of 360° campaigns – including management of regional and local market teams, client and agency profitability, and 360° brand teams – and monitoring regional competitive activities: analysis of different marketing and communication, and recommendation for appropriate response / plan of action. Brands: Kimberly-Clark portfolio of brands (Huggies, Kotex and Poise)

2005-2007 / 2008-2009 Responsible for overall strategic direction and execution of 360° campaigns – including management of profitability for both client and agency, and managing 360° brand teams; regional coordination as needed, – and monitoring local competitive activities: analysis of different marketing and communication, and recommendation for appropriate response / plan of action. Brands: Kimberly-Clark, Kraft Foods, Unilever and Motorola.

An international marketing + brand expert open to work opportunities based in Germany.

Salamantino de Lenguas Aplicadas, University of the Philippines