Anastasia Batraeva
Angestellt, Product Analyst, RAISE GmbH
Hamburg, Deutschland
Über mich
A results-oriented and data-focused Product Analyst with a strong background in market research, competitor analysis, and strategic development. I have a proven track record of increasing business metrics and communicating insights to stakeholders. Committed to ongoing learning and professional advancement. Please feel free to contact me here or at: a.batraeva975@gmail.com
Werdegang
Berufserfahrung von Anastasia Batraeva
Bis heute 9 Monate, seit Okt. 2023
Product Analyst
RAISE GmbH
Developing and calculating OKR metrics considering their defining drivers Conducting regular reviews of metric dynamics and adjusting monitoring based on the results (Big Query, Looker Studio) Generating and prioritising hypotheses using the impact-effort method Testing new features through roll out methods Collaborate with developers to understand technical requirements and constraints, aligning product roadmap with technical capabilities and constraints
1 Jahr und 1 Monat, März 2021 - März 2022
Marketing Manager
OSTIN
Implemented and optimised Key Performance Indicators (KPIs) for branding campaigns across social media platforms, resulting in 20% enhancement in Return on Investment (ROI) through ongoing analysis of campaign performance and iterative experiments. Spearheaded initiatives that contributed to a significant increase in Engagement Rate to 1.7%, enhancing overall brand performance
4 Monate, Nov. 2020 - Feb. 2021
Media planner assistant
Media Instinct group
Researched media consumption habits and behaviors of target audiences via third-party research tools ( desk research) Extracted creatives (Palomars, ICreative) Analyzed marketing strategies of competitors (Pivot tables) Was involved in the development of media plans Created market research presentations and graphics to relay overall marketing strategies to upper management.
Ausbildung von Anastasia Batraeva
5 Jahre und 10 Monate, Sep. 2016 - Juni 2022
History
Lomonosov Moscow State University
MSU is the highest-ranked university in Russia, with a consistent position within the global top 150 of the QS World University I have got both Bachelor and Master degree in the History department. Specialize in modern and contemporary history of Europe and America.