Amir Sheikh

Annual budgeting. Identifying and creating new business opportunities, mapping competition, preparing business proposals, liaising with Government bodies and managing diversified consulting projects in various countries in the textile and apparel value chain.

As business head of a high fashion wear luxury brand, created the roadmap for exponential growth of the business through aggressive marketing, market segmentation, product and design developments as per target consumers, brand reach and customers services.

As Head – branding & communication, played pivotal role in formulating and implementing the marketing and branding strategy for the ingredient brand INVIYA®, the new spandex filament yarn by Indorama

As Country Head – India, created and implemented go-to-market strategy to increase the consumption of fine Merino wool in the value chain through various product innovations, its commercialisation and marketing programs with premium and luxury brands. Successfully conceptualised pull-marketing and co-branding programs to revamp the iconic wool fibre brand Woolmark.

• Successfully managed North-India market for textile chemical division. Formulated strategy for new and untapped markets to achieve channel & product wise growth • Boosted monthly revenues from INR 12 L (’05) to 120 L (’07), market share of 10% & increased distribution network from 2 to 7 distributors. Analysed competition & prioritized 20+ key accounts/ Corporates like Trident, Nahar, etc. to generate INR 16 Cr in sales

• Achieved 10% growth across North India and generated INR 2.5 Cr in revenues • Successfully launched One-shot Sizing Chemicals across the region for contributing 35% to revenues

Marketing and brand management